With content ranging from 17 Maya Angelou Quotes That Will Inspire You To Be A Better Person to quizzes like Which Sandwich Are You?, BuzzFeed continues to gain followers and disrupt work flow.

“We love lists: they produce a fake sense of logic and rationality, as if they presented a formulaic argument or tautology,” writes Tomas Chamorro-Premuzic in his latest Guardian article on the appealing aspects of BuzzFeed. How does this media sharing phenomenon continue to be the envy of marketers and media outlets everywhere? Check out Chamorro-Premuzic’s reasoning on 18 human traits that explain why readers can’t get enough of BuzzFeed.