The worst oil spill in US history began when BP’s drilling rig, Deepwater Horizon, exploded on April 20, 2010 in the Gulf of Mexico, killing 11 crewmen and releasing as much as 65,000 barrels of oil per day into the sea. This disaster was the logical consequence of the worst safety record of any oil company operating in North America. As examples, consider the following:
? In 2005, an explosion in BP’s Texas City refinery killed 15 people and injured 180 more; a post-accident review indicated that safety procedures were either not followed or had not been established. BP was fined $21 million for the accident.
? In 2007, a corroded BP pipeline burst, releasing 200,000 gallons of crude oil into Prudhoe Bay, Alaska; this created an environmental hazard and required massive clean-up efforts. Investigators concluded that BP was aware of the pipeline corrosion but failed to take any corrective action. The spill cost BP vast sums of money in lost production during repairs, criminal fines, and state compensation.
? Since 2005, BP has admitted to breaking US environmental and safety laws, has paid $373 million in fines, and has been cited 760 times.
The financial benefits associated with creating a safe working environment are as obvious as is the moral obligation to do so. How do organizations create safe working environments? If the problem is placed in the proper conceptual context, the answer becomes quite clear. The three components that must come together to create a culture of workplace safety are: (a) worker personality; (b) a culture of worker engagement; and (c) organizational leadership.
Based on these three vital components of workplace safety, Hogan has developed a system of reliable and valid measures of individual differences in safety orientation.
The first step in creating a safe working environment involves hiring and training people who are disposed to work safely.
The second step concerns creating “engagement,” a concept at the intersection of employees and their organizations. Safety orientation is a trait; engagement is a state that is characterized by an employee’s feeling that the policy is consistent with that person’s own values, tendency to be energized by the policy, and sense that the policy makes overall sense in the workplace.
The third and most important step in creating a safety culture depends on the leadership of an organization. The principal factor driving accidents at work is the degree to which the leadership team emphasizes safety. This essential step in creating a safe working environment involves leadership teams building a culture of engagement with safety as a key element. If leadership teams fail to facilitate engagement, no amount of safety training will matter, nor will the safety orientations of individual workers.
BP’s Deepwater Sunset: A Disaster Waiting to Happen
Posted by Hogan Assessments on Sun, Aug 01, 2010
The worst oil spill in US history began when BP’s drilling rig, Deepwater Horizon, exploded on April 20, 2010 in the Gulf of Mexico, killing 11 crewmen and releasing as much as 65,000 barrels of oil per day into the sea. This disaster was the logical consequence of the worst safety record of any oil company operating in North America. As examples, consider the following:
? In 2005, an explosion in BP’s Texas City refinery killed 15 people and injured 180 more; a post-accident review indicated that safety procedures were either not followed or had not been established. BP was fined $21 million for the accident.
? In 2007, a corroded BP pipeline burst, releasing 200,000 gallons of crude oil into Prudhoe Bay, Alaska; this created an environmental hazard and required massive clean-up efforts. Investigators concluded that BP was aware of the pipeline corrosion but failed to take any corrective action. The spill cost BP vast sums of money in lost production during repairs, criminal fines, and state compensation.
? Since 2005, BP has admitted to breaking US environmental and safety laws, has paid $373 million in fines, and has been cited 760 times.
The financial benefits associated with creating a safe working environment are as obvious as is the moral obligation to do so. How do organizations create safe working environments? If the problem is placed in the proper conceptual context, the answer becomes quite clear. The three components that must come together to create a culture of workplace safety are: (a) worker personality; (b) a culture of worker engagement; and (c) organizational leadership.
Based on these three vital components of workplace safety, Hogan has developed a system of reliable and valid measures of individual differences in safety orientation.
The first step in creating a safe working environment involves hiring and training people who are disposed to work safely.
The second step concerns creating “engagement,” a concept at the intersection of employees and their organizations. Safety orientation is a trait; engagement is a state that is characterized by an employee’s feeling that the policy is consistent with that person’s own values, tendency to be energized by the policy, and sense that the policy makes overall sense in the workplace.
The third and most important step in creating a safety culture depends on the leadership of an organization. The principal factor driving accidents at work is the degree to which the leadership team emphasizes safety. This essential step in creating a safe working environment involves leadership teams building a culture of engagement with safety as a key element. If leadership teams fail to facilitate engagement, no amount of safety training will matter, nor will the safety orientations of individual workers.
Unless you’ve been living under a rock, you’ve likely been hearing about the Mel Gibson audiotapes lately in the news. There’s no need to recount specific quotes in this family-friendly blog, but needless to say that Mel’s language could make a seasoned sailor blush. We’re obviously hearing Mel at a low point. He’s stressed about his finances, some negative publicity, and a recent divorce, not to mention that things clearly aren’t going all that well with his new love interest, who is recording their conversations. So it’s a tough time, and his behavior during this period is unfortunately playing out on a very public stage.
So what does this have to do with assessments and business results? The Mel Gibson thing is a prime example of how critical our behavior is when we’re stressed, under immense pressure, or just fatigued enough to let our guard down. In Hogan parlance, he is “derailing.” His behavior under duress has invited a heap of embarrassment and bad publicity, and his career is in jeopardy. His long-time talent agency has dropped him. The film studios, producers, financers, and other assorted movie-industry folks that have invested in the Mel Gibson brand are watching the value of their investment plummet.
In our world, I see this as a parallel to the growing movement to “focus on your strengths.” Such a perspective emphasizes what we do well, and essentially tells us not to worry about our weaknesses. Intuitively this is an attractive proposition – nobody likes to spend a bunch of time worrying about things we don’t do very well. But the reality is that these moments often occur during crucial periods such as when we have to make a critical decision or during a time of crisis. It is our behavior in these circumstances that can ultimately dictate how well we perform, how we are evaluated, and determine our reputation among others. People are quick to forget how we behaved when everything was going well.
At Hogan we promote the view that strengths are important, but that it is essential to be aware of one’s derailers and to target risks to performance. Indeed, any list of figures who have derailed in spectacular fashion will be populated with immensely talented people. They have ascended to positions of influence and been granted wide latitude and discretion based on impressive bodies of work and dazzling talent. But left unchecked, their derailers eventually led to poor decisions, inexcusable behavior, or other things to initiate their fall from grace.
Tying this back to our current subject matter, what were the first things that you thought of when you saw Mel Gibson at the top of this post? Was it a string of blockbusters? An impressive filmography that has grossed over $2B? An Academy Award for Best Director? Or was it a series of rants being played on the evening news? These brief periods of derailing behavior have dimmed what was otherwise one of Hollywood’s brightest stars.
Jarrett Shalhoop
Senior Consultant
Hogan Assessment Systems
Unless you’ve been living under a rock, you’ve likely been hearing about the Mel Gibson audiotapes lately in the news. There’s no need to recount specific quotes in this family-friendly blog, but needless to say that Mel’s language could make a seasoned sailor blush. We’re obviously hearing Mel at a low point. He’s stressed about his finances, some negative publicity, and a recent divorce, not to mention that things clearly aren’t going all that well with his new love interest, who is recording their conversations. So it’s a tough time, and his behavior during this period is unfortunately playing out on a very public stage.
So what does this have to do with assessments and business results? The Mel Gibson thing is a prime example of how critical our behavior is when we’re stressed, under immense pressure, or just fatigued enough to let our guard down. In Hogan parlance, he is “derailing.” His behavior under duress has invited a heap of embarrassment and bad publicity, and his career is in jeopardy. His long-time talent agency has dropped him. The film studios, producers, financers, and other assorted movie-industry folks that have invested in the Mel Gibson brand are watching the value of their investment plummet.
In our world, I see this as a parallel to the growing movement to “focus on your strengths.” Such a perspective emphasizes what we do well, and essentially tells us not to worry about our weaknesses. Intuitively this is an attractive proposition – nobody likes to spend a bunch of time worrying about things we don’t do very well. But the reality is that these moments often occur during crucial periods such as when we have to make a critical decision or during a time of crisis. It is our behavior in these circumstances that can ultimately dictate how well we perform, how we are evaluated, and determine our reputation among others. People are quick to forget how we behaved when everything was going well.
At Hogan we promote the view that strengths are important, but that it is essential to be aware of one’s derailers and to target risks to performance. Indeed, any list of figures who have derailed in spectacular fashion will be populated with immensely talented people. They have ascended to positions of influence and been granted wide latitude and discretion based on impressive bodies of work and dazzling talent. But left unchecked, their derailers eventually led to poor decisions, inexcusable behavior, or other things to initiate their fall from grace.
Tying this back to our current subject matter, what were the first things that you thought of when you saw Mel Gibson at the top of this post? Was it a string of blockbusters? An impressive filmography that has grossed over $2B? An Academy Award for Best Director? Or was it a series of rants being played on the evening news? These brief periods of derailing behavior have dimmed what was otherwise one of Hollywood’s brightest stars.
Jarrett Shalhoop
Senior Consultant
Hogan Assessment Systems
Several years ago, Joyce and I visited the maximum security prison in McAlester, Oklahoma, and talked with some dangerous prisoners. Several of them asked us if we would hire them when they were released. This was the first time I thought seriously about “employability”.
The concept of employability is interesting for several reasons. First, it implies that there are individual differences in employability—which also means that people are to some degree responsible for their own employability. Second, if people are responsible for their own employability, then that creates a role for assessment—enhancing employability through strategic self-awareness. Third, although the concept of employability has been around in applied psychology since the 1920s, it has been almost entirely ignored by the academics. And finally, the changes in the world economy that have been going on since the 1970s have created widespread unemployment, job insecurity, and churn in the labor markets, all of which highlights the importance of employability.
Little is known in an empirical way about the determinants of employability, so the following comments are necessarily speculative. It seems to me that employability has three facets. The first concerns the characteristics that people need in order to get hired. This in turn means having the characteristics that hiring managers want to see in applicants. What might they be? Joyce Hogan has done the only systematic research on this topic (which she could not get published in an academic journal). She subscribed to the major newspaper in each of 11 census regions of the United States for one year. She collected the employment ads, and then content analyzed them (there were several thousand) to see what employers wanted in new hires. Her major finding was that the most important thing employers wanted to see at any hiring level was social skill—the ability to get along with colleagues and clients and work productively with others. Conversely, cognitive ability was not a priority for employers. In a nutshell, getting hired depends on bright side characteristics.
The second facet of employability concerns the characteristics that people need in order to retain their jobs. This, in turn, means having the characteristics that supervisors want to see in incumbents. And this is where the literature on derailment and the dark side becomes important. As most people know, dark side characteristics: (1) co-exist with attractive bright side characteristics; (2) always have a valuable component to them; but (3) end up eroding relationships over time, leading to job stagnation or dismissal.
The third facet of employability concerns the characteristics that people need to manage “career transitions”—to find another job after a company is downsized, to find another job after retiring from the first one, to succeed after being promoted to a job with new demands, etc. What seems important here is: (a) the desire to do well in a new job; and (b) flexibility, adaptability, and the capacity to change. The reader will note that all three facets concern personality and not cognitive ability.
Although academic psychology has largely overlooked the employability issue, real job seekers and job holders usually get the point. There are many non-profit and for profit organizations that help the unemployed find work. Training for finding employment focuses on impression management and networking, two major aspects of social skill. People are taught strategic self-awareness—how they will be perceived during an employment interview and what to do about it—and the importance of taking ownership in their job search by making constant inquiries and developing contacts. In one job search club for unemployed professionals, members are told that they are their own worst enemies when it comes to finding new jobs, that there is something about their attitudes, fears, and expectations about what they deserve from a job that explain their inability to find work. The task is to reconstruct and reinvent themselves, to learn to project a positive and optimistic attitude during the job search, to emphasize their flexibility, and downplay their need for stable, continuous, and predictable employment.
Managers and executives seeking new employment need to work on strategic self-awareness—how they are perceived and how to change the perceptions when they are counter-productive. Knowledge workers—network engineers, system administrators, IT specialists, and software developers—must take an entirely different approach. For them the key is to stay up to date regarding industry changes and new technology. Smart players are obsessively concerned about obsolescence, and develop multiple strategies for staying current. They are so sensitive to this issue that they engage in constant skill development even when they have excellent, well-paid, and desirable jobs. Knowledgeable readers will immediately recognize that the syndrome of obsessively staying up to date is a function of the HPI dimensions of Ambition, Inquisitive, and Learning Style, and not a function of cognitive ability.
Finally, it is worth noting that the best predictors of income or net financial worth are educational level and number of hours worked per week. Education level is related to cognitive ability, but so are conscientiousness and ambition and the correlations are about the same. Number of hours worked per week is almost entirely a function of conscientiousness and ambition. In the long run then, as Epictetus taught us, “Character is fate.”
-- Dr. Robert Hogan
Several years ago, Joyce and I visited the maximum security prison in McAlester, Oklahoma, and talked with some dangerous prisoners. Several of them asked us if we would hire them when they were released. This was the first time I thought seriously about “employability”.
The concept of employability is interesting for several reasons. First, it implies that there are individual differences in employability—which also means that people are to some degree responsible for their own employability. Second, if people are responsible for their own employability, then that creates a role for assessment—enhancing employability through strategic self-awareness. Third, although the concept of employability has been around in applied psychology since the 1920s, it has been almost entirely ignored by the academics. And finally, the changes in the world economy that have been going on since the 1970s have created widespread unemployment, job insecurity, and churn in the labor markets, all of which highlights the importance of employability.
Little is known in an empirical way about the determinants of employability, so the following comments are necessarily speculative. It seems to me that employability has three facets. The first concerns the characteristics that people need in order to get hired. This in turn means having the characteristics that hiring managers want to see in applicants. What might they be? Joyce Hogan has done the only systematic research on this topic (which she could not get published in an academic journal). She subscribed to the major newspaper in each of 11 census regions of the United States for one year. She collected the employment ads, and then content analyzed them (there were several thousand) to see what employers wanted in new hires. Her major finding was that the most important thing employers wanted to see at any hiring level was social skill—the ability to get along with colleagues and clients and work productively with others. Conversely, cognitive ability was not a priority for employers. In a nutshell, getting hired depends on bright side characteristics.
The second facet of employability concerns the characteristics that people need in order to retain their jobs. This, in turn, means having the characteristics that supervisors want to see in incumbents. And this is where the literature on derailment and the dark side becomes important. As most people know, dark side characteristics: (1) co-exist with attractive bright side characteristics; (2) always have a valuable component to them; but (3) end up eroding relationships over time, leading to job stagnation or dismissal.
The third facet of employability concerns the characteristics that people need to manage “career transitions”—to find another job after a company is downsized, to find another job after retiring from the first one, to succeed after being promoted to a job with new demands, etc. What seems important here is: (a) the desire to do well in a new job; and (b) flexibility, adaptability, and the capacity to change. The reader will note that all three facets concern personality and not cognitive ability.
Although academic psychology has largely overlooked the employability issue, real job seekers and job holders usually get the point. There are many non-profit and for profit organizations that help the unemployed find work. Training for finding employment focuses on impression management and networking, two major aspects of social skill. People are taught strategic self-awareness—how they will be perceived during an employment interview and what to do about it—and the importance of taking ownership in their job search by making constant inquiries and developing contacts. In one job search club for unemployed professionals, members are told that they are their own worst enemies when it comes to finding new jobs, that there is something about their attitudes, fears, and expectations about what they deserve from a job that explain their inability to find work. The task is to reconstruct and reinvent themselves, to learn to project a positive and optimistic attitude during the job search, to emphasize their flexibility, and downplay their need for stable, continuous, and predictable employment.
Managers and executives seeking new employment need to work on strategic self-awareness—how they are perceived and how to change the perceptions when they are counter-productive. Knowledge workers—network engineers, system administrators, IT specialists, and software developers—must take an entirely different approach. For them the key is to stay up to date regarding industry changes and new technology. Smart players are obsessively concerned about obsolescence, and develop multiple strategies for staying current. They are so sensitive to this issue that they engage in constant skill development even when they have excellent, well-paid, and desirable jobs. Knowledgeable readers will immediately recognize that the syndrome of obsessively staying up to date is a function of the HPI dimensions of Ambition, Inquisitive, and Learning Style, and not a function of cognitive ability.
Finally, it is worth noting that the best predictors of income or net financial worth are educational level and number of hours worked per week. Education level is related to cognitive ability, but so are conscientiousness and ambition and the correlations are about the same. Number of hours worked per week is almost entirely a function of conscientiousness and ambition. In the long run then, as Epictetus taught us, “Character is fate.”
— Dr. Robert Hogan
After two pre-dawn trips to retail Mecca, I became the proud owner of the much-coveted iPhone 4. It’s the first smart phone I’ve ever had, and its innovative design, personalized features, and functionality leave me impressed. Now I’m free from my desk and laptop when I want to check e-mails from work, catch up on online banking, or just goof off on Facebook. It would appear that I’ve finally become one of the “cool” people. Or maybe not.
Here’s the problem – I don't have a case for my new phone. Although a few cases are available for the iPhone 4, they are less effective protection than the one I’d prefer, which won’t be available for anywhere from a few weeks to a couple of months. So while I wait, I’ve relegated my slick new phone to the box it came in, a temporary case to protect it from bumps, scratches, and my two kids, either of whom could strike at any moment. It seems ironic that such an investment is limited to the protection offered by a cardboard box. When my preferred case finally does become available, the condition of my iPhone will determine whether I made a good or bad choice. Either way, it’s a gamble.
Unfortunately, many organizations throughout the world make similar gambles, only with much greater investments and potential losses. Every organization is after the latest “iPhone 4” available to them, which may include new trends in assessment-based selection, High Potential identification, or other such programs. However, after investing considerable resources into selecting and otherwise identifying these individuals, some organizations don’t make further investments to protect their purchases. So instead of investing in assessment-based development programs to coach new hires, provide insights into derailing behaviors, or groom top talent, these organizations gamble on employees developing themselves. When employees take the initiative to develop critical competencies, the gamble works out. But when the employee fails to reach their full potential – or worse, turns over – the gamble fails.
Whether it’s on-the-go access to technology or a better solution for identifying and selecting organizational talent, making significant investments across personal and organizational levels delivers certain advantages. However, if we don’t protect those investments, we risk significant damage or loss.
Come to think of it, maybe I should buy that temporary case after all.
Blaine Gaddis
International Research Manager
Hogan Assessment Systems
After two pre-dawn trips to retail Mecca, I became the proud owner of the much-coveted iPhone 4. It’s the first smart phone I’ve ever had, and its innovative design, personalized features, and functionality leave me impressed. Now I’m free from my desk and laptop when I want to check e-mails from work, catch up on online banking, or just goof off on Facebook. It would appear that I’ve finally become one of the “cool” people. Or maybe not.
Here’s the problem – I don’t have a case for my new phone. Although a few cases are available for the iPhone 4, they are less effective protection than the one I’d prefer, which won’t be available for anywhere from a few weeks to a couple of months. So while I wait, I’ve relegated my slick new phone to the box it came in, a temporary case to protect it from bumps, scratches, and my two kids, either of whom could strike at any moment. It seems ironic that such an investment is limited to the protection offered by a cardboard box. When my preferred case finally does become available, the condition of my iPhone will determine whether I made a good or bad choice. Either way, it’s a gamble.
Unfortunately, many organizations throughout the world make similar gambles, only with much greater investments and potential losses. Every organization is after the latest “iPhone 4” available to them, which may include new trends in assessment-based selection, High Potential identification, or other such programs. However, after investing considerable resources into selecting and otherwise identifying these individuals, some organizations don’t make further investments to protect their purchases. So instead of investing in assessment-based development programs to coach new hires, provide insights into derailing behaviors, or groom top talent, these organizations gamble on employees developing themselves. When employees take the initiative to develop critical competencies, the gamble works out. But when the employee fails to reach their full potential – or worse, turns over – the gamble fails.
Whether it’s on-the-go access to technology or a better solution for identifying and selecting organizational talent, making significant investments across personal and organizational levels delivers certain advantages. However, if we don’t protect those investments, we risk significant damage or loss.
Come to think of it, maybe I should buy that temporary case after all.
Blaine Gaddis
International Research Manager
Hogan Assessment Systems
The concept of validity is at the core of any personality assessment. There are many approaches to developing a valid assessment, and unfortunately, in an industry with very little regulation, validity varies greatly between providers. From the user’s perspective, validity should be measured simply by the assessment’s ability to accurately predict what the publisher claims it will predict.
Of course all valid assessment providers publish in-depth technical manuals describing the assessment’s conceptual background, underlying construction, validity, normative sample, etc. So, my first recommendation would be to consult the assessment provider’s technical manual. While the technical manual should provide scientific foundation and alleviate any validity doubts, I often challenge clients and prospects to consider other components of the validity equation when exploring assessment providers. Take a closer look at the assessment provider itself and consider a few relevant points:
1. Who’s the publisher? More specifically, who created the initial items in the assessment and how are they maintained? Do they have any IO Psychologists on staff? Can you pick up the phone and speak directly with the author of the assessment? Is the assessment the core of the provider’s business, or is it just one of a thousand different products offered? What contributions have the publisher made to the scientific advancement of personality assessments?
2. Longevity? How long has the assessment been in use? Often times the size of the normative sample will provide insights to the longevity of the assessment. Has the assessment ever been legally challenged? Does the assessment provider have a solid track record and reputation in the industry? Do they have an archival database of assessment results and criterion data?
3. Purpose? Trace back the foundation of the instrument to its original intent; was the assessment designed to be used in the business world to predict business outcomes? Strategic self-awareness is only relevant if it is tied back to real business challenges and situations.
4. Relevance? Will the assessment provider’s offerings deliver the content necessary to meet the goals and objectives of your assessment initiatives? If an assessment provides nothing but glowing compliments to participants, it creates a false sense of validity; who is going to argue with an assessment that tells us how great we are? Do the constructs measured provide both strengths and weaknesses?
5. Depth of content? Does the provider publish multiple assessments to capture different aspects of personality? Can those assessments be combined to provide a holistic approach to managing talent? Does the provider restrict administration of their assessments to those qualified to interpret and understand the results? Does the provider offer a certification process?
6. Global Mindset? Has the assessment been adapted to today’s global business climate? Does the provider have a true global normative sample? Can you be assured participants are being measured with the same yardstick across borders? Do they offer local support for your global initiatives?
With over 3000 domestic assessment companies in the marketplace, due diligence is critical when selecting a provider. Any assessment provider can create clever marketing propaganda simplifying the assessment validity equation to a few bar charts, coefficients, or feel good comments. Evaluating your prospects according to the guidelines above, however, will provide a much clearer picture of whether or not those assessments will perform as advertised.
The concept of validity is at the core of any personality assessment. There are many approaches to developing a valid assessment, and unfortunately, in an industry with very little regulation, validity varies greatly between providers. From the user’s perspective, validity should be measured simply by the assessment’s ability to accurately predict what the publisher claims it will predict.
Of course all valid assessment providers publish in-depth technical manuals describing the assessment’s conceptual background, underlying construction, validity, normative sample, etc. So, my first recommendation would be to consult the assessment provider’s technical manual. While the technical manual should provide scientific foundation and alleviate any validity doubts, I often challenge clients and prospects to consider other components of the validity equation when exploring assessment providers. Take a closer look at the assessment provider itself and consider a few relevant points:
1. Who’s the publisher? More specifically, who created the initial items in the assessment and how are they maintained? Do they have any IO Psychologists on staff? Can you pick up the phone and speak directly with the author of the assessment? Is the assessment the core of the provider’s business, or is it just one of a thousand different products offered? What contributions have the publisher made to the scientific advancement of personality assessments?
2. Longevity? How long has the assessment been in use? Often times the size of the normative sample will provide insights to the longevity of the assessment. Has the assessment ever been legally challenged? Does the assessment provider have a solid track record and reputation in the industry? Do they have an archival database of assessment results and criterion data?
3. Purpose? Trace back the foundation of the instrument to its original intent; was the assessment designed to be used in the business world to predict business outcomes? Strategic self-awareness is only relevant if it is tied back to real business challenges and situations.
4. Relevance? Will the assessment provider’s offerings deliver the content necessary to meet the goals and objectives of your assessment initiatives? If an assessment provides nothing but glowing compliments to participants, it creates a false sense of validity; who is going to argue with an assessment that tells us how great we are? Do the constructs measured provide both strengths and weaknesses?
5. Depth of content? Does the provider publish multiple assessments to capture different aspects of personality? Can those assessments be combined to provide a holistic approach to managing talent? Does the provider restrict administration of their assessments to those qualified to interpret and understand the results? Does the provider offer a certification process?
6. Global Mindset? Has the assessment been adapted to today’s global business climate? Does the provider have a true global normative sample? Can you be assured participants are being measured with the same yardstick across borders? Do they offer local support for your global initiatives?
With over 3000 domestic assessment companies in the marketplace, due diligence is critical when selecting a provider. Any assessment provider can create clever marketing propaganda simplifying the assessment validity equation to a few bar charts, coefficients, or feel good comments. Evaluating your prospects according to the guidelines above, however, will provide a much clearer picture of whether or not those assessments will perform as advertised.


