Socioanalytic theory draws on key ideas of Charles Darwin, Sigmund Freud, and George Herbert Mead to explain why people act as they do. All three writers noted that humans evolved as group living animals; we also know that all groups contain status hierarchies and myths about their origins and purpose. This suggests that the big problems in life concern: (1) Getting along with other people; (2) Acquiring status and power; and (3) Finding one’s place in the group. In modern life, individual differences in the ability to solve these three problems translate into individual differences in career success. Successful people live longer, have healthier lives, and are better able to care for their dependents—and that is the definition of biological fitness. Thus, Socioanalytic theory is about fitness and career success.
Socioanalytic theory defines personality from two perspectives: (1) Identity; and (2) Reputation. Identity concerns who you think you are; reputation concerns who we think you are. Research on identity has produced few useful generalizations; in contrast, research on reputation has been highly productive; e.g., the Five-Factor Model—a taxonomy of reputation—is a useful way to organize personality research findings. Past behavior predicts future behavior; reputation is a summary of past behavior; thus, reputation is the best possible data source for predicting future behavior.
Research in Socioanalytic theory focuses on four broad areas: (1) Personality and occupational performance; (2) Personality and leadership effectiveness; (3) Personality and managerial incompetence; and (4) Personality and effective team performance (team research historically ignored effectiveness). Occupational performance, leadership effectiveness, and managerial incompetence can be predicted with valid personality measures. Team effectiveness depends on putting the right people (defined by personality) in the right positions (defined by team role).
Socioanalytic theory argues that social skill is the key to career success—because social skill translates identity into reputation. That is, people who are socially skilled are better able to earn reputations that are consistent with their identities (i.e., become in the eyes of others the persons they want to be). Socioanalytic theory also maintains that feedback from valid personality assessment can create “strategic self-awareness” (understanding how one impacts others). Strategic self-awareness allows ambitious people to maximize their career potential and minimize their own intra- and inter-personal shortcomings. Thus, strategic self-awareness increases the likelihood of career success. Successful careers lead to better individual outcomes than unsuccessful careers.


Developed in 1980, the Hogan Personality Inventory, which describes the bright side of personality, has aged like a fine wine. With a commitment to validity and reliability, Hogan’s flagship assessment is continuously updated and analyzed by our industry-leading research division.
Hogan was the first personality assessment provider to recognize the value of assessing derailers, or dark side personality, with working adults. First launched in 1995, the Hogan Development Survey (HDS) measures 11 derailing tendencies that can impede career success and interpersonal effectiveness. In 1998, we were the first test publisher to develop a web-based assessment platform to administer the HDS. After we fully integrated the system to score assessment responses for personnel selection and employee development in 2001, our online platform became the most popular way to complete our assessments. As a result, we hit a new milestone as 2017 ended, surpassing over 2 million HDS assessments on our core platform. Put another way, we’ve administered the HDS using this one platform to more people than the population of Paris, France.
“Why can’t they just act like adults!”
Build cohesion, trust and, safety
Zak reports that promoting trust is good for business: staff in high-trust organizations are more productive, collaborate better with their colleagues, suffer less chronic stress and are happier with their lives.
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Most organizations across the globe make it a top priority to identify and develop high potential employees for leadership roles. Unfortunately, organizations large and small have struggled to recognize those with the most potential and, in many cases, select employees with very little potential at all.
The war for talent is more fierce than ever, and there is a growing belief that the people who have the highest potential are also your most agile learners. However, defining learning agility, and determining who has more of it, has remained a challenge until recently.
Groups are the default human working unit. For most sorts of jobs, people tend to cooperate and collaborate to get the work done. Even when the job doesn’t need collaboration we still prefer to do it in proximity with others – think brew clubs or cruise ships.
In the 1970s, only 8 percent of S&P 500 CEOs were recruited externally. That number grew to 22 percent in 2014. Yet, outsiders are almost 7 times more likely to be dismissed within a short tenure than homegrown CEOs. No matter how much a board learns about an outside candidate, executive stakeholders simply have a better understanding of an internal contender’s strengths and weaknesses, especially as they relate to the specifics of the current business landscape and strategic objectives. As a result of the inherent “information misalignment,” the chance of making a mistake is much higher for a CEO hired from outside the company.