Developed in 1980, the Hogan Personality Inventory, which describes the bright side of personality, has aged like a fine wine. With a commitment to validity and reliability, Hogan’s flagship assessment is continuously updated and analyzed by our industry-leading research division.

Whether your goal is to find the right hire or develop stronger leaders, assessing bright-side personality gives you valuable insight into how people work, how they lead, and how successful they will be. Simply put, the bright side is who you are when you are at your best.

“The bright side of personality is you when you’re keeping your real self under control,” says Bob Hogan. “It’s you when you’re a smoothly functioning hypocrite.”

In this video Bob Hogan discuss the bright side of personality and how some people have more attractive bright sides than others, which allows them to get along, get ahead, and have more successful careers.