Reflect™ by GMAC, Powered by Hogan, a self-assessment and development tool that evaluates personal and professional soft skills imperative in today’s workplace, was named a Top HR Product of 2013 by Human Resource Executive® magazine. GMAC and Hogan were honored with this distinction on Monday, October 7, 2013, at the 16th Annual HR Technology Conference & Expo’s Top HR Products of 2013 Awards Luncheon at the Mandalay Bay Resort in Las Vegas.

“This is a terrific honor and wonderful acknowledgement from such a leading authority as Human Resource Executive,” said Andrew Martelli, GMAC vice president, new product development. “In developing Reflect, GMAC and Hogan set out to create something not only grounded in science but also accessible with or without a facilitator, clearly presented in the language of business and directed at professionals or students looking to strengthen their soft skills to further their educational or professional aspirations.”

The Top HR Products of 2013 contest aims to acknowledge the best and most innovative human resources products of the year. The editors of Human Resource Executive reviewed and assessed all submissions and product demonstrations to identify the HR industry’s most groundbreaking solutions, evaluating products based on their ease of use, innovation and value added to the HR profession. Previous winners include The 7 Habits of Highly Effective People: Interactive Edition and Power Resume Search by Monster Worldwide.

Today’s young professionals must be prepared with not only the technical knowledge, but also the soft skills and self-awareness that are often indicative of success in management roles. To meet this demand, GMAC and Hogan developed Reflect, the only product of its kind that combines world-class Hogan personality assessments with reporting and self-development advice tailored to the user.

“Reflect by GMAC is unique to the market,” said Ryan Ross, vice president of Global Alliances at Hogan. “This solution gives today’s entry-level professionals the ability to understand their strengths, identify areas for improvement and work to develop their skills proactively to perform better and start on the right path for success. We are honored to receive such recognition for the innovation it brings to the HR industry.”

Reflect is an interactive, customizable competency solution available online. Reflect provides a personalized action plan, career development resources and a benchmarking section so participants can compare their scores against high-performing professionals across 14 different career paths.

“Human Resource Executive has been evaluating HR products and conducting this competition for 25 years,” explained David Shadovitz, editor of Human Resource Executive. “Our goal has always been to identify products and services that clearly offer value to the HR community while demonstrating innovation. With Reflect, Hogan and GMAC have shown how assessments can help even the most recent entrants to the workforce gain the strategic insight to guide their own careers and reach their professional goals.”