Here in the Hogan marketing department, we spend quite a bit of time talking about the dark side of personality – the way people experience us when we are at our worst.

There are three reasons for this:

First, we were the first, and remain the only personality assessment provider that deals with dark side personality characteristics.

Second, derailment, the often-disastrous, sometimes headline-worthy result of succumbing to your dark side tendencies, is the most demonstrable example of personality’s effect on our lives.

Finally, every now and then, the particular manner in which someone derails is downright hilarious. Like in the case of the Winnebago Man.

Winnebago Man is a (sort of) censored version of an outtake reel from a 1980s Winnebago infomercial. The seven-plus-minute clip features RV salesman Jack Rebney having a profanity-laden on-the-job meltdown that became so famous, it inspired an award-winning documentary.

Watch at your own risk.

Here in the Hogan marketing department, we spend quite a bit of time talking about the dark side of personality – the way people experience us when we are at our worst.

There are three reasons for this:

First, we were the first, and remain the only personality assessment provider that deals with dark side personality characteristics.

Second, derailment, the often-disastrous, sometimes headline-worthy result of succumbing to your dark side tendencies, is the most demonstrable example of personality’s effect on our lives.

Finally, every now and then, the particular manner in which someone derails is downright hilarious. Like in the case of the Winnebago Man.

Winnebago Man is a (sort of) censored version of an outtake reel from a 1980s Winnebago infomercial. The seven-plus-minute clip features RV salesman Jack Rebney having a profanity-laden on-the-job meltdown that became so famous, it inspired an award-winning documentary.

Watch at your own risk.

Bullying is a topic that has been widely covered in the news recently. Schools are instituting and actively enforcing policies against bullying to prevent physical and psychological distress against those being bullied. Although we most frequently think of bullying in a school context, this sort of hair pulling, name calling, and harassing behavior is not limited to the elementary school playground or the high school locker room.

Bullies are everywhere, in academic settings and the corporate world alike. Why? Because those bullies who made fun of us on the playgrounds eventually grow up and learn to use their influence and intimidation tactics to make their way into the corporate world, and often to the top of the corporate ladder. Eventually, the hair pulling and name calling from childhood manifests itself as corporate bullies using emotion and aggressiveness to get their way and potentially make others feel ignorant as a means to win power over others.

A 2009 Forbes.com article by Nicole Perlroth provides an interesting commentary of the bullies in the C-Suite and in Hollywood. In her article, Nicole discusses two types of bullies: 1) the yelling, screaming, likes to see people squirm bully, and 2) the “I’m doing this for your own good” bully who uses emotion and aggression to both protect and demand performance from others. The interesting thing that both types of bullies have in common, especially in the corporate world, is that they get results. Martha Stewart’s perfectionistic, demanding, and micromanaging style is likely perceived by others as bully-like in nature. However, her ability to push people to their limits and demand perfection also commands loyalty from those who survive the tough work environment. It also allowed her business to continue growing rapidly while she was in prison. The late Steve Jobs is another example of bullying behavior that drove success. His creative, emotional, and at times condescending style created greatness, but at what cost and to whom?

These individuals are great examples of what often gets you to the top, may cause you to fail, or in Hogan terms, derail. Although both Martha Stewart and Steve Jobs were and in Martha’s case continue to be wildly successful, there is a cost. Whether it is in the form of brand image, personal reputation, or the trail of bodies that often follows these individuals whose strong and abrasive interpersonal style may destroy others.

Confidence, aggressiveness, and the ability to set high expectations are critical characteristics in successful leaders; however the way these behaviors are perceived by others is what ultimately distinguishes a great leader from a corporate bully. Awareness of the impact one’s behaviors has on others is the key to success in the corporate world and the elementary school playground alike.

The bottom line: It’s important to recognize the intention and the impact our behavior has on others because name calling and temper tantrums can only get us so far. If we don’t pay attention to and modify these behaviors we may find ourselves a captain without a team – kickball, dodge ball, or executive.

Bullying is a topic that has been widely covered in the news recently. Schools are instituting and actively enforcing policies against bullying to prevent physical and psychological distress against those being bullied. Although we most frequently think of bullying in a school context, this sort of hair pulling, name calling, and harassing behavior is not limited to the elementary school playground or the high school locker room.

Bullies are everywhere, in academic settings and the corporate world alike. Why? Because those bullies who made fun of us on the playgrounds eventually grow up and learn to use their influence and intimidation tactics to make their way into the corporate world, and often to the top of the corporate ladder. Eventually, the hair pulling and name calling from childhood manifests itself as corporate bullies using emotion and aggressiveness to get their way and potentially make others feel ignorant as a means to win power over others.

A 2009 Forbes.com article by Nicole Perlroth provides an interesting commentary of the bullies in the C-Suite and in Hollywood. In her article, Nicole discusses two types of bullies: 1) the yelling, screaming, likes to see people squirm bully, and 2) the “I’m doing this for your own good” bully who uses emotion and aggression to both protect and demand performance from others. The interesting thing that both types of bullies have in common, especially in the corporate world, is that they get results. Martha Stewart’s perfectionistic, demanding, and micromanaging style is likely perceived by others as bully-like in nature. However, her ability to push people to their limits and demand perfection also commands loyalty from those who survive the tough work environment. It also allowed her business to continue growing rapidly while she was in prison. The late Steve Jobs is another example of bullying behavior that drove success. His creative, emotional, and at times condescending style created greatness, but at what cost and to whom?

These individuals are great examples of what often gets you to the top, may cause you to fail, or in Hogan terms, derail. Although both Martha Stewart and Steve Jobs were and in Martha’s case continue to be wildly successful, there is a cost. Whether it is in the form of brand image, personal reputation, or the trail of bodies that often follows these individuals whose strong and abrasive interpersonal style may destroy others.

Confidence, aggressiveness, and the ability to set high expectations are critical characteristics in successful leaders; however the way these behaviors are perceived by others is what ultimately distinguishes a great leader from a corporate bully. Awareness of the impact one’s behaviors has on others is the key to success in the corporate world and the elementary school playground alike.

The bottom line: It’s important to recognize the intention and the impact our behavior has on others because name calling and temper tantrums can only get us so far. If we don’t pay attention to and modify these behaviors we may find ourselves a captain without a team – kickball, dodge ball, or executive.

I recently listened to a talk given by Greg Barnett, one of Hogan’s veteran consultants and our Director of Product Development, about the importance of defining a strong leadership brand. The concept of an individual leadership brand departs from our conventional understanding of branding from an organizational standpoint. For example, consider the brand that Apple computers has created; the exemplars of innovation, elegant simplicity, and sleek, modern, technology. Now consider the individual leadership brand that Steve Jobs created – in many ways, his personality embodies many of the same qualities of Apple’s brand – Jobs is hailed as an innovative, creative genius who changed the world with his brilliance and innovation. Even his physical image aligned with Apple’s brand – sleek, simple, and timeless with a modern slant.

So, what does a strong leadership brand get you? To cite Barnett, developing a strong leadership brand can earn friends, fans, and followers – and not just the kind you get on Facebook or Twitter. It defines your identity and distinctiveness, communicates what value you bring to the table, and provides focus and direction to guide leadership efforts. It also insulates you from your shortcomings and mistakes.

A strong, consistent brand creates a kind of umbrella, so-to-speak, that defines you as a leader and makes your day-to-day actions (and blunders) less relevant. For example, consider the legacy left behind by Bill Clinton; despite his well-publicized lapses in judgment and abuse of political power, he remains a beloved American president who is remembered for leading our nation through one of the most prosperous decades in U.S. History. Although President Clinton withstood some harsh criticism and mockery, his overall image, strong leadership brand, and arguably his charm, helped cushion these blows and preserve his overall reputation and contributions in the hearts, minds, and history books of the American people. By contrast, Howard Dean’s brand image was not strong enough to save him from his “I have a scream…” speech, which sealed his fate forever as a volatile lunatic unfit for presidential office.

However, no matter how magnetic, impactful, or authentic the leadership brand, all human beings have a dark side – a kind of shadow that follows you around, lurking in the peripheral, with the potential to emerge in times of stress, pressure, novelty, or boredom. This is what Hogan refers to as leadership derailment, wherein our personality characteristics betray us, degrade our success, and generally send us on a fast train to nowhere. Our shadow is particularly dangerous because it tends to lie beyond the reach of our awareness, but is highly apparent to those around us.

In the wake of Jobs’ premature passing, his strong leadership brand permits his fans and followers to remember him fondly for his brilliant contributions to the world, his insistence on quality, and the legacy he leaves behind him at Apple. Nobody is highlighting his failures, setbacks, or well-known dark side. Well, almost nobody…

In a scathing post-mortem commentary titled What Everyone is Too Polite to Say About Steve Jobs, Gawker’s Ryan Tate points out some elements of Steve Jobs’ shadow. Some have described him as a ruthless tyrant who inspired fear among his ranks with his hostility, unpredictable temperament, humiliation tactics, and harsh censorship practices. Yet, in the aftermath of Jobs’ death, he is still heralded as a prodigy, a strategic genius, and a gifted innovator who changed the technological landscape forever. Only history will be able to tell us which version of Jobs lives in the collective public memory – the genius, or his shadow? Was his brand strong enough to fend off the smudge that his shadow left on an otherwise pristine career?

In listening to Greg’s talk, he posed some powerful questions that are still rattling around persistently in my own head many days later: What defines your leadership brand? What do you stand for? What do people say about you when you’re not around?

People have a difficult time answering these questions honestly because human beings are masters of self-deception. Our clever minds and defensive egos do a phenomenal job of protecting us from the truth, as do the people around us who shield us from the painful reality that we are not perfect. We receive feedback from our peers and loved ones in the form of sugar-coated rubber bullets that contain a shred of truth, but do little to help us become truly self-aware.

It is worth reflecting on the unintended consequences that your shadow can have on your brand reputation and ultimate success. If you get to know your shadow, you arm yourself with the self-awareness needed to manage your dark side, prevent derailment, and create a true leadership brand that is authentic, high-quality, and differentiates you from others.
 

I recently listened to a talk given by Greg Barnett, one of Hogan’s veteran consultants and our Director of Product Development, about the importance of defining a strong leadership brand. The concept of an individual leadership brand departs from our conventional understanding of branding from an organizational standpoint. For example, consider the brand that Apple computers has created; the exemplars of innovation, elegant simplicity, and sleek, modern, technology. Now consider the individual leadership brand that Steve Jobs created – in many ways, his personality embodies many of the same qualities of Apple’s brand – Jobs is hailed as an innovative, creative genius who changed the world with his brilliance and innovation. Even his physical image aligned with Apple’s brand – sleek, simple, and timeless with a modern slant.

So, what does a strong leadership brand get you? To cite Barnett, developing a strong leadership brand can earn friends, fans, and followers – and not just the kind you get on Facebook or Twitter. It defines your identity and distinctiveness, communicates what value you bring to the table, and provides focus and direction to guide leadership efforts. It also insulates you from your shortcomings and mistakes.

A strong, consistent brand creates a kind of umbrella, so-to-speak, that defines you as a leader and makes your day-to-day actions (and blunders) less relevant. For example, consider the legacy left behind by Bill Clinton; despite his well-publicized lapses in judgment and abuse of political power, he remains a beloved American president who is remembered for leading our nation through one of the most prosperous decades in U.S. History. Although President Clinton withstood some harsh criticism and mockery, his overall image, strong leadership brand, and arguably his charm, helped cushion these blows and preserve his overall reputation and contributions in the hearts, minds, and history books of the American people. By contrast, Howard Dean’s brand image was not strong enough to save him from his “I have a scream…” speech, which sealed his fate forever as a volatile lunatic unfit for presidential office.

However, no matter how magnetic, impactful, or authentic the leadership brand, all human beings have a dark side – a kind of shadow that follows you around, lurking in the peripheral, with the potential to emerge in times of stress, pressure, novelty, or boredom. This is what Hogan refers to as leadership derailment, wherein our personality characteristics betray us, degrade our success, and generally send us on a fast train to nowhere. Our shadow is particularly dangerous because it tends to lie beyond the reach of our awareness, but is highly apparent to those around us.

In the wake of Jobs’ premature passing, his strong leadership brand permits his fans and followers to remember him fondly for his brilliant contributions to the world, his insistence on quality, and the legacy he leaves behind him at Apple. Nobody is highlighting his failures, setbacks, or well-known dark side. Well, almost nobody…

In a scathing post-mortem commentary titled What Everyone is Too Polite to Say About Steve Jobs, Gawker’s Ryan Tate points out some elements of Steve Jobs’ shadow. Some have described him as a ruthless tyrant who inspired fear among his ranks with his hostility, unpredictable temperament, humiliation tactics, and harsh censorship practices. Yet, in the aftermath of Jobs’ death, he is still heralded as a prodigy, a strategic genius, and a gifted innovator who changed the technological landscape forever. Only history will be able to tell us which version of Jobs lives in the collective public memory – the genius, or his shadow? Was his brand strong enough to fend off the smudge that his shadow left on an otherwise pristine career?

In listening to Greg’s talk, he posed some powerful questions that are still rattling around persistently in my own head many days later: What defines your leadership brand? What do you stand for? What do people say about you when you’re not around?

People have a difficult time answering these questions honestly because human beings are masters of self-deception. Our clever minds and defensive egos do a phenomenal job of protecting us from the truth, as do the people around us who shield us from the painful reality that we are not perfect. We receive feedback from our peers and loved ones in the form of sugar-coated rubber bullets that contain a shred of truth, but do little to help us become truly self-aware.

It is worth reflecting on the unintended consequences that your shadow can have on your brand reputation and ultimate success. If you get to know your shadow, you arm yourself with the self-awareness needed to manage your dark side, prevent derailment, and create a true leadership brand that is authentic, high-quality, and differentiates you from others.
 

Understanding the dynamics of a team is critical to successful goal attainment. What does the team value? What drives the team members and sets them up for success, and more importantly, what derailment obstacles may they encounter? 

A couple of weeks ago, I had the opportunity to experience the power of collaboration in action. Every year, Oklahoma City hosts a marathon in honor of those who lost their lives in the 1995 bombing of the Alfred P. Murrah Federal Building. The 2011 race marked the 11th annual marathon event, which includes everything from 5k races to the full marathon and even a marathon relay. This year, I participated in the marathon relay with an amazing group of women. We called ourselves the Derailing Divas because over the course of 26.2 miles with six driven, socially self-confident, and engaging women there is bound to be a little derailment going on. Although the relay consisted of five legs, the Derailing Divas had six team members. The sixth, The Coach, ran the half marathon and served as the running expert for our team.

The race is not something that the Divas will forget anytime soon. As we left our hotel at 5:30am on Sunday May 1st, the sky was dark and cloudy. Within minutes of arriving at the race site, thunder and lightning came crashing around us and so did the rain…torrential rain. Visions of a beautiful and sunny race day quickly faded, but with these dreary conditions, the Divas’ determination increased.

After a 30 minute delay, I walked to the starting line with The Coach. As we worked our way through the thousands of runners to find our place on the wet pavement, a sense of urgency (HPI Adjustment) and fear of potential failure (HDS Cautious) emerged. Would we be able to complete the relay in these conditions? Am I going to let my team down if I run slower in the rain? In that moment of self-doubt something amazing happened -- the race started and as thousands of runners made their way past the memorial, the crowd began to cheer. It was at this point that I realized that the race wasn’t about my time; it was about our team goal to finish the race with a sense of pride for the cause, to have a fun, and persevere despite the weather.

As I started the last mile of my 6-mile leg, my shoes and clothes were soaked, and I was ready to throw in the wet towel. Then I started thinking about our team and the fact that the other Derailing Divas were waiting on me. I began running faster and met The Navigator at the relay station. She greeted me enthusiastically and took off to continue the race. The Navigator eventually met up with The Timekeeper, and as the race progressed, we continued to run faster. When The Timekeeper met The Networker she received updates on everyone’s progress and the weather conditions. On the final transition, The Finisher took the baton and ran with heart and determination to finish the race despite wind, rain, and hail.

When the race was complete, the Derailing Divas had a celebratory lunch and shared stories of their experiences throughout the day. I’m not sure if it was our competitive drive (HPI Ambition) or sensitivity to our teammates’ emotions (HPI Interpersonal Sensitivity) that pushed us to persevere and exceed our own expectations, but the Derailing Divas succeeded. We completed the race 30 minutes faster than we anticipated! The Derailing Divas’ success was impacted by a number of things, but most of all we were successful because we shared a few things in common. The Divas are driven and competitive (HPI Ambition), collaborative and sensitive to others needs (HPI Interpersonal Sensitivity and MVPI Affiliation), and like to have fun and tell a good story (MVPI Hedonism and HDS Colorful).  I would certainly be willing to run a race with these Divas again, only next time I hope for a little more sunshine!
 

Understanding the dynamics of a team is critical to successful goal attainment. What does the team value? What drives the team members and sets them up for success, and more importantly, what derailment obstacles may they encounter?

A couple of weeks ago, I had the opportunity to experience the power of collaboration in action. Every year, Oklahoma City hosts a marathon in honor of those who lost their lives in the 1995 bombing of the Alfred P. Murrah Federal Building. The 2011 race marked the 11th annual marathon event, which includes everything from 5k races to the full marathon and even a marathon relay. This year, I participated in the marathon relay with an amazing group of women. We called ourselves the Derailing Divas because over the course of 26.2 miles with six driven, socially self-confident, and engaging women there is bound to be a little derailment going on. Although the relay consisted of five legs, the Derailing Divas had six team members. The sixth, The Coach, ran the half marathon and served as the running expert for our team.

The race is not something that the Divas will forget anytime soon. As we left our hotel at 5:30am on Sunday May 1st, the sky was dark and cloudy. Within minutes of arriving at the race site, thunder and lightning came crashing around us and so did the rain…torrential rain. Visions of a beautiful and sunny race day quickly faded, but with these dreary conditions, the Divas’ determination increased.

After a 30 minute delay, I walked to the starting line with The Coach. As we worked our way through the thousands of runners to find our place on the wet pavement, a sense of urgency (HPI Adjustment) and fear of potential failure (HDS Cautious) emerged. Would we be able to complete the relay in these conditions? Am I going to let my team down if I run slower in the rain? In that moment of self-doubt something amazing happened — the race started and as thousands of runners made their way past the memorial, the crowd began to cheer. It was at this point that I realized that the race wasn’t about my time; it was about our team goal to finish the race with a sense of pride for the cause, to have a fun, and persevere despite the weather.

As I started the last mile of my 6-mile leg, my shoes and clothes were soaked, and I was ready to throw in the wet towel. Then I started thinking about our team and the fact that the other Derailing Divas were waiting on me. I began running faster and met The Navigator at the relay station. She greeted me enthusiastically and took off to continue the race. The Navigator eventually met up with The Timekeeper, and as the race progressed, we continued to run faster. When The Timekeeper met The Networker she received updates on everyone’s progress and the weather conditions. On the final transition, The Finisher took the baton and ran with heart and determination to finish the race despite wind, rain, and hail.

When the race was complete, the Derailing Divas had a celebratory lunch and shared stories of their experiences throughout the day. I’m not sure if it was our competitive drive (HPI Ambition) or sensitivity to our teammates’ emotions (HPI Interpersonal Sensitivity) that pushed us to persevere and exceed our own expectations, but the Derailing Divas succeeded. We completed the race 30 minutes faster than we anticipated! The Derailing Divas’ success was impacted by a number of things, but most of all we were successful because we shared a few things in common. The Divas are driven and competitive (HPI Ambition), collaborative and sensitive to others needs (HPI Interpersonal Sensitivity and MVPI Affiliation), and like to have fun and tell a good story (MVPI Hedonism and HDS Colorful).  I would certainly be willing to run a race with these Divas again, only next time I hope for a little more sunshine!

I recently flipped on the news to find Donald Trump on an episode of CNN’s State of the Union with Candy Crowley discussing the fact that he has risen to a top contender in the polls for the next republican presidential nominee.

Why is Donald Trump considering a presidential bid in the 2012 election? When asked, he replied, “I wish I didn't have to do it. I would prefer not doing it. But I love this country…I will tell you, I am giving it serious, serious thought.”

I was immediately struck by the boldness of this statement – it was his obligation to save America from itself, and the US would simply be lost without his guidance. He would prefer not to be president, but his undying love for the red, white, and blue has driven him to seriously, seriously consider taking office.

Trump is well known for his bravado – he refers to himself as “The Donald” – but these statements take it to a whole new level.

After the interview ended, I did some more research and learned that Trump spoke at an April 16 Tea Party rally in Boca Raton, Florida. There, he elaborated on this boldness, suggesting that his superior business skills qualify him to run one of the most powerful countries in the world: "We need people that win. We don't need people that lose all the time. I've beaten many people and companies, and I've won many wars. I...earned many, many billions of dollars. It's both a scorecard and an acknowledgment of certain abilities.”

In an ABC interview, Trump quipped, "Part of the beauty of me is that I'm very rich…That's a huge advantage. I must tell you, that's a huge advantage over the other candidates.”

When asked about how he measures up to potential opponent Mitt Romney, he replied, "I have a much bigger net worth… I'm a much bigger businessman. I mean my net worth is many, many, many times Mitt Romney's."

In these statements, Trump reveals an intensely competitive nature, a hunger for power and status, and a viewpoint that promotes financial success as a way to keep score. He also demonstrates a belief that emphatically repeating or restating your words is an effective influence tactic. Many, many, many times more effective than his opponents’ techniques.

Hogan enthusiasts and coaches are already mentally plotting Trump’s scores on his hypothetical HDS Challenge Report. I am willing to wager that Trump would score high on the derailment scales of Mischievous, Imaginative, Bold, and Colorful…in ascending order. This is what we at Hogan refer to as the “Charismatic Cluster” of scores commonly found in leadership profiles. The positive behaviors associated with these scales involve seeming daring, visionary, confident, and energetic – characteristics that make a person seem leader-like and influential. Taken to the extreme, these scales take on a negative quality, resulting in a tendency to be impulsive, unpredictable, arrogant, and dramatic – characteristics that are distinctly Trump-like.

To be fair, The Donald isn’t the only one who exhibits these characteristics. In fact, these descriptors may apply to many of the politicians and celebrities that stand out in history. The characteristics that make them impactful and memorable are often the same ones that make them destructive and infamous.
 

I recently flipped on the news to find Donald Trump on an episode of CNN’s State of the Union with Candy Crowley discussing the fact that he has risen to a top contender in the polls for the next republican presidential nominee.

Why is Donald Trump considering a presidential bid in the 2012 election? When asked, he replied, “I wish I didn’t have to do it. I would prefer not doing it. But I love this country…I will tell you, I am giving it serious, serious thought.”

I was immediately struck by the boldness of this statement – it was his obligation to save America from itself, and the US would simply be lost without his guidance. He would prefer not to be president, but his undying love for the red, white, and blue has driven him to seriously, seriously consider taking office.

Trump is well known for his bravado – he refers to himself as “The Donald” – but these statements take it to a whole new level.

After the interview ended, I did some more research and learned that Trump spoke at an April 16 Tea Party rally in Boca Raton, Florida. There, he elaborated on this boldness, suggesting that his superior business skills qualify him to run one of the most powerful countries in the world: “We need people that win. We don’t need people that lose all the time. I’ve beaten many people and companies, and I’ve won many wars. I…earned many, many billions of dollars. It’s both a scorecard and an acknowledgment of certain abilities.”

In an ABC interview, Trump quipped, “Part of the beauty of me is that I’m very rich…That’s a huge advantage. I must tell you, that’s a huge advantage over the other candidates.”

When asked about how he measures up to potential opponent Mitt Romney, he replied, “I have a much bigger net worth… I’m a much bigger businessman. I mean my net worth is many, many, many times Mitt Romney’s.”

In these statements, Trump reveals an intensely competitive nature, a hunger for power and status, and a viewpoint that promotes financial success as a way to keep score. He also demonstrates a belief that emphatically repeating or restating your words is an effective influence tactic. Many, many, many times more effective than his opponents’ techniques.

Hogan enthusiasts and coaches are already mentally plotting Trump’s scores on his hypothetical HDS Challenge Report. I am willing to wager that Trump would score high on the derailment scales of Mischievous, Imaginative, Bold, and Colorful…in ascending order. This is what we at Hogan refer to as the “Charismatic Cluster” of scores commonly found in leadership profiles. The positive behaviors associated with these scales involve seeming daring, visionary, confident, and energetic – characteristics that make a person seem leader-like and influential. Taken to the extreme, these scales take on a negative quality, resulting in a tendency to be impulsive, unpredictable, arrogant, and dramatic – characteristics that are distinctly Trump-like.

To be fair, The Donald isn’t the only one who exhibits these characteristics. In fact, these descriptors may apply to many of the politicians and celebrities that stand out in history. The characteristics that make them impactful and memorable are often the same ones that make them destructive and infamous.