It’s safe to say that Sir Richard Branson, the billionaire founder of the Virgin Group, which operates more than 400 companies, knows how to run a company.

Even so, it is rare to hear even the most successful of business leaders state something so perfectly as Branson did when he declared in a recent LinkedIn blog post: “The first thing to look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality.”

We’ve been preaching the gospel of fit – the extent to which a person’s personality aligns with a particular job, position, or organization – for a while, but there’s nothing like hearing it straight from the horse’s mouth.

For more of Branson’s tips for managing his people and running an empire, check out Inc’s video series here.